I decided to design an image:
For those of you who don’t recognize it, it’s inspired by Elsevier’s old printers mark, emblazoned in all of their texts since the 17th century:
I hope the iconography of my image is self-explanatory.
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Michael Eisen
I'm a biologist at UC Berkeley and an Investigator of the Howard Hughes Medical Institute. I work primarily on flies, and my research encompases evolution, development, genetics, genomics, chemical ecology and behavior. I am a strong proponent of open science, and a co-founder of the Public Library of Science. And most importantly, I am a Red Sox fan. (More about me here).
I can be reached at:
mbeisen at berkeley.edu
and @mbeisen on Twitter
8 Comments
Brilliant,
Suggestion: The writing may be unclear and I’d suggest a clearer font such as Helvetica.
You could also have one where the motto was simply “SOLUS”.
I believe that in most jurisdictions you can parody copyrighted materia, which you are doing. Even this is, I believe, under threat. A court case might not be a disaster.
Very nice. Have you set this up on CafePress or a similar site? I would buy one in a heartbeat. (I’d prefer white on black, though.)
Come to think of it, maybe an alternative slogan would better express my own feelings: “I’m through with Elsevier”
Maybe we could translate that into Latin? Surely one of y’all Brits had to learn it in school. The only Latin I know is Romani Ite Domum…. Maybe “Elsevier ite domum”?
I’ll set up a Cafe Press / Zazzle site in the morning.
“vale” means farewell in Latin so simply
“Elsevier vale”
It possibly carries ideas of honour – “ave atque vale” so we might need another. Even “farewell” has a benign wish
http://www.youtube.com/watch?v=IIAdHEwiAy8
Elsevieri Ite Domum ??
Elsevier, as we know it now, is NOT the five-generation publishers (from 1580 to 1712) of the 16th to the 18th century. Please stop contributing to disseminate this false information that we hear too often. In fact, Elsevier Publishing Company was established in 1880 by the Rotterdam bookseller, Jacobus George Robbers who had absolutely no relation with the Elsevier. There is no historical or legal continuity between the House of Elsevier and the later. Incidentally, it is important to note that the “new Elsevier” simply usurped the “real Elsevier” printer’s mark (the man and the oliver tree). To know more, read A.J. Meadows, 1980, Development of science publishing in Europe, Elsevier Science Publishers.
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